Coke vs Pepsi. One or two choices?


Sheena Lyengar gives a fascinating discussion on the differing cultural perspective on choices. View here

Sheena Iyengar studies how we make choices - and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

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